Marketing Plan-Kevin Swift, REALTOR GRI, CNHS

Marketing Plan-Kevin Swift, REALTOR  GRI, CNHS

Marketing Plan

"Kevin, Thanks for the response and all your hard work on the sell of our home. John and I were very pleased with all aspects, especially the clear communication and prompt you continuously provided while our home was listed. We continue to refer you to friends, family, and anyone that will listen! It was a pleasure working with you Kevin." ★★★★★ John & Sherry Fagan

Kevin's Powerful Seven-Stage 46 Point Master Marketing Plan

Swift's marketing plan is undeniably different than the average realtor. Kevin goes above and beyond to ensure that your home is represented in the best possible light and stands out above the rest.
Kevin Does Things Differently:


  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value Range of your property completing a thorough search for comparable SOLD properties and completing a CMA market analysis.
  • Execute a listing agreement authorizing us to market your property.


  • Recommend repairs and improvements to sell your property for the highest price.
  • Provide simple home staging ideas.
  • Suggest additional enhancement and repairs based on buyer feedback.


  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Take professional-level architectural photos to take "perfect" digital photos of your property for the MLS and Internet web sites.
  • Install a lock box to facilitate showings.
  • Display your home to our sales staff and other agents with in-house media.
  • Promote your property by networking with office sales people and active agents from other companies.
  • Create a custom color photo brochure outlining the key property features.
  • Install a for sale sign on your property to generate buyer calls.
  • Install a sign box to distribute color brochures to potential buyers.
  • Feature your home on 400+ major Internet sites, where homes are most viewed.
  • Design a custom SPS web site exclusively for your home to give the best Internet presence.
  • YouTube house presentation.
  • Create a toll-free information line for smart phone access to your house photos and details.
  • Use nationwide relocation services to generate buyer interest.
  • Social Media Exposure. NO OPEN HOUSES.
  • Minimal Use of Topeka Capital Journal Classified Ads.


  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home to refill brochures.
  • Coordinate showing and touring times through ShowingTime.
  • E-mail you direct feedback from other agents on showings.
  • Provide periodical showing reports showing the accumulating activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.


  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are capable of purchasing.
  • Advise to present the strongest counter-offer, based on the current market conditions;
  • Negotiate a solid transaction that will close on time with few or no surprises.
  • Oversee a reasonable purchase deposit to solidify the transaction.
  • Construct a complete and accurate sales agreement.


  • Manage all the details of your real estate transaction.
  • Order title and review the title requirements and instructions.
  • Arrange for the property, termite and other inspections.
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller's disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate and supervise the appraisal process to ensure the proper value.
  • Order the HOA documents, budgets, by-laws and minutes of board meetings, if needed.
  • Provide updated preliminary closing statements for your review.
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is as hassle-free as possible.


  • Arrange for your net proceeds to be delivered to you.
  • Review the final closing statement for accuracy.
  • Dotloop online access containing all your real estate transaction documents.

Swift_TIPSWIFT TIP from THE HOMESELLER'S PLAYBOOK: Our homes are our haven from the stresses and troubles of life. When we move in, we become less objective because we begin to fill it with memories and events entertaining family and friends. Itís difficult to separate the feelings you have about your "home" from the "house" you are about to sell.However, you must begin to emotionally disconnect to take charge of the home selling process, seeing it now as an asset/investment worth thousands of dollars.